This is what is in the guide:
export PKG_PATH="http://ftp.NetBSD.org/pub/pkgsrc/packages/NetBSD/<PORT>/<RELEASE-NUMBER>/All"
export PKG_PATH
Here's what works:
export PKG_PATH=ftp://ftp.NetBSD.org/pub/pkgsrc/packages/NetBSD/$(uname -m)/6.0_2012Q4/ALL
This is for NetBSD 6.0.1 64bit.
What got me on the right path was what was in the original .profile. I was believing it was wrong because of what was written in the guide. Silly me. That is what you get when you RTFM
I wasted hours on this foolishness.