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Old 13th April 2013
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IdOp IdOp is offline
Too dumb for a smartphone
 
Join Date: May 2008
Location: twisting on the daemon's fork(2)
Posts: 1,027
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The good news, I think, is that you'll only have to watch one ad, because lately if you've seen one ad, you've seen them all. I've been watching them all, and it seems they all contain either

* a smartphone

* a tablet

* a {net|note|ultra}-book

Doesn't matter if it's for pizza, beer or banking, it has to have some of those in it. The conclusion I take from this is that, if you put a "cool" device next to something, then that something becomes cool by association ... and therefore one should buy it right away.

But could this strategy backfire for Microsoft? When they first announced the Surface tablet, the conspiracy theorist in me speculated it would be another vaporware, devised to make Windows 8 look cool (as in the ads), thus driving sales for their bread-and-butter OS. The tablet would be delayed, and never have to be produced! Well, I was wrong, there is a Surface, but maybe it will backfire: Windows 8 might make the Surface look uncool ... and it will end up being effectively vaporware.
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