BSD code is apparently used quite frequently in Sony products, the Playstation 2 and the PSP incorporated portions of NetBSD's TCP/IP networking stack.
http://www.feyrer.de/NetBSD/bx/blosx...ont?-tags=sony
The
Executable_and_Linkable_Format article indicates that the majority of todays popular game consoles use the ELF executable format.
While it's entirely possible that these companies have written support on their own, it is very likely that they incorporated the BSD licenced implementation instead.
The popularity of BSD in the embedded market is hard to fully realize, because the licence/copyright is working and nobody notices.. but if you look carefully at product documentation and licencing, you might see something familiar.